WOMEN’S
WORLD CUP
UNDER ARMOUR
[SEEDING KITS]

OBJECTIVE

The UA Soccer team wanted to gift their world cup bound athletes with an elevated experience to accompany their personalized pair of cleats and T-Shirt by delivering the product in a premium kit. The idea behind the kit was for it to be used as a trophy case, where they can put their game worn shoes and other memorabilia from their World Cup travels. With this in mind, SEG helped to create premium, elevated packaging that could be shipped and delivered directly to each athlete.

SERVICES

IDEATION / CONCEPTS • CONCEPT DESIGN • PRODUCTION DESIGN • PRODUCTION • PRODUCT FULFILLMENT • SHIPPING