UNDER ARMOUR
[SEEDING KITS]
[SEEDING KITS]
OBJECTIVE
In 2022, Under Armour had two top players competing in the Presidents Cup. Jordan Spieth representing the United States and Mito Pereira representing the International Team. It was Jordan’s 4th Presidents Cup and not only was this Mito’s first Presidents Cup, but it was also his rookie season on tour. To celebrate these achievements, Under Armour created custom shoes for both Jordan and Mito. SEG helped to create special individualized boxes for each player that highlighted the event, course and their home countries.
SERVICES
DESIGN • PRODUCTION • EXECUTION
