MADDEN 99
UNDER ARMOUR
[SEEDING KITS]

OBJECTIVE

Following Justin Jeffersons Historic NFL Season, Madden announced he had been selected to become a 99% player in their game.

UA partnered with SEG to create a seeding kit celebrating this amazing accomplishment.

Included in the kit was a custom wrapped PS5 + Controller, an in-house designed trading card and gold cleats.

SERVICES

DESIGN • PRODUCTION • EXECUTION