VS PINK [BRAND ACTIVATION]
OBJECTIVE
The PINK team enlisted us to help ideate, consult, and bring to life it’s first-ever holiday pop-up in Soho, NYC.
The space had two goals in mind - FUN and HAPPINESS for all visitors. PINK Nation members had a free pass to come in for hot chocolate, tons of freebies, even more photo opps, and a chance at the PINK Wishing Wall where all players received merchandise
The results - an hour-plus line to get inside from from Day 1 through Day 10…and more people through the space than we ever thought possible!
SERVICES
IDEATION • CONCEPT DESIGN • PRODUCTION • PRODUCTION • INSTALLATION + OVERSIGHT • STAFFING + EVENT MANAGEMENT
