UNDER ARMOUR [RETAIL]
OBJECTIVE
UA x UNLESS Earth Day Collection
A first of its kind collection built with fully regenerative, plant-based materials. No plastic. No microplastics. No permanent waste. Just gear designed to perform and safely return to the Earth when its job is done.
This Pop Up retail experience mirrored the authenticity of the product. No plastics, no glue. Only real plants. Leave no trace.
This presentation went live on Earth Day and was heralded by our clients as one of the most dynamic, impactful and authentic (of course) presentations we’ve ever designed and built for the Under Armour brand.
SERVICES
CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION
