OBJECTIVE
When NOBULL set out to transform a 300-square-foot tiny home in Boston’s Seaport District into a distinctive retail pop-up experience, they partnered with SEG Services to bring that vision to life. Designed to showcase NOBULL’s latest footwear, apparel, and accessories, the space needed to be functional, highly organized, modular, and reflective of the brand’s clean, performance-driven aesthetic.
Through a collaborative design process that included multiple rounds of 3D renderings and refinements, the SEG team developed a retail environment that maximized every square foot of the compact footprint. By incorporating modular cabinetry, custom footwear displays, and impactful graphic treatments, SEG created a flexible and visually compelling space that elevated product presentation while maintaining operational efficiency. The result was a branded retail experience that successfully balanced form and function, delivering a high-impact customer experience within the project’s budget and spatial constraints.
SERVICES
CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION • INSTALLATION OVERSIGHT
