OBJECTIVE
Nike turned to SEG to help manage multiple experiences at their
Chicago store during the week of the Chicago Marathon!
With just 3 weeks between the brief and go-live date, SEG designed
and organized a green room to host professional athletes, scripted and
managed 2 live athlete Q&A events and handled all food, beverage
and swag needed for the VIP’s.
SEG was also tasked with running the full Nike By You customization
experience! We worked with a local Chicago artist to design 16+
customization options that would resonate with runners + their guests,
defined the consumer journey and ran all aspects of the customization
event from beginning to end.
Overall, this project was a huge success. Each Q&A event hosted
around 100 guests and the NBY Customization Activation was
constantly in demand with both product and graphics running out by
day 3.
SERVICES
CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION • EVENT COORDINATING/PLANNING • EVENT OVERSITE
