OBJECTIVE
New Balance partnered with SEG Services to bring a series of custom shop-in-shop environments to life within select Nordstrom stores across the country.
From initial concept through final installation, every detail was carefully considered to create an experience that felt both elevated and intentional. Premium materials, refined finishes, and thoughtful spatial planning came together to deliver environments that authentically reflect New Balance’s modern brand identity while integrating seamlessly into Nordstrom’s sophisticated store experience.
The result is a cohesive collection of spaces that balance performance, style, and functionality. Designed not only to showcase product, but to deepen the connection between brand and consumer within a premium retail setting.
SERVICES
IDEATION/CONCEPTS • CONCEPT DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION
