ICON ZONE
UNDER ARMOUR
[customization]

OBJECTIVE

UA asked us to create the first-ever interactive Under Armour ICON experience within a retail footprint.

We brought the digital sneaker customization platform to life through a curated wall display of shoe components and textiles as well as a 360-degree rotating shoe pedestal display to showcase inspirational shoe designs.

Customers were encouraged to interact with and create their own meaningful footwear using the ICON platform within the space.

SERVICES

GRAPHIC DESIGN • PRODUCTION • INSTALLATION + EVENT OVERSIGHT