SUPERBOWL [BRAND ACTIVATION]
OBJECTIVE
Create a Future Genesis “bunker” inspired by football for the Brand Activation Events around SuperBowl 59 in New Orleans. From Ideation and Design to Production and Execution, the SEG team was there every step of the way.
RESULTS
A “bunker-like”, experiential space that accurately represents the brand and has all the necessary features to host VIP’s and athletes, football fans, and special account partners all in one space.
SERVICES
CREATIVE STRATEGY • CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION • EVENT COORDINATING / PLANNING • EVENT OVERSITE
DESIGN starts long before pen hits paper. It begins with scouting the right spot to pop-up. Aligning on strategy. Digging through assets—or building them from scratch. Before the first sketch, there's groundwork: planning, positioning, purpose. Only then does the visual story take shape.
PRODUCTION is go time. Engineering maps it out. Fabrication brings it to life. Logistics lines up trucks, timelines, and teams. Budgets get locked, approvals fly, and every detail gets real—fast. It’s the moment where ideas stop being ideas and start becoming things. No fluff. Just work.
EXECUTION, where it all comes together! Trucks roll in, crates open and Crews swarm. Lighting, fixtures, screens and signage—every element gets dialed in. While one team fine-tunes the product, another’s briefing staff and cueing up the client walk-through. It’s controlled chaos: long days, late nights, last-minute pivots.
VIP events are locked and loaded and programming kicks off. This is the payoff. The brand goes from concept to connection. Phones come out. Content gets shared. Buzz builds in real time. This is the moment that makes it all worth it.
