DICK'S [RETAIL]
OBJECTIVE
Collectibles have surged from a niche interest to a mainstream passion in recent years. Recognizing this cultural shift, DICK’S Sporting Goods leaned into the trend by dedicating premium in-store real estate to The Hobby Shop — a curated destination for trading cards, sports memorabilia, and collectibles.
The response has been overwhelmingly positive. What began as a five-store pilot last spring has expanded to 20 locations completed, with more than 15 additional stores planned for 2026. As the concept continues to scale, adapting The Hobby Shop to different store environments, while preserving the original design intent, has been essential to its success.
SERVICES
PRODUCTION DESIGN • PRODUCTION • INSTALLATION • PROJECT MANGEMENT
