OBJECTIVE
SEG was tasked with bringing to life the first ever customization event for the 5.11 consumer. Once consumers spent a certain amount on retail purchases, they would be able to pick from 6 custom designs and multiple tee shirt colors. We also had catering, local beer samples, and a DJ on-site to enhance the fun! The event ran from 7:30am - 7:30pm.
We built a shop-in-shop with 360 customization counter and four table top heat presses that allowed consumers to get chucks, tees, and totes personalized with limited-edition patches, pins, and prints.
5.11 consumers will spend the night in lawn chairs just to be the first person through the door for a grand opening giveaway.
SERVICES
CONCEPT DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION • EVENT COORDINATING/PLANNING • EVENT OVERSITE • CUSTOMIZATION • GWP’S/GIVEAWAYS
