CURRY’S GAME ROOM
UNDER ARMOUR
[BRAND ACTIVATION]

OBJECTIVE

Under Armour enlisted SEG to help concept and bring to life an immersive experience during NBA All Star weekend to launch their new shoe, the Flow FUTRX

We transformed an open space in Circle Center Mall into “Curry’s Game Room” where visitors could interact throughout the whole experience. NBA Jam, Pop-a-Shot, Photo opps and T-shirt customization were just a few of the activities within the space.

Guest appearances by Steph Curry, Jerace Walker and Kelsey Plum who interacted with guests put this experience over the top!!

SERVICES

IDEATION/CONCEPTS • CREATIVE/GRAPHIC DESIGN • PRODUCTION • INSTALLATION • EVENT COORDINATING/PLANNING • EVENT OVERSITE • GWP’S/GIVEAWAYS