SESAME STREET
[seeding kits]
[seeding kits]
OBJECTIVE
The Curry Brand powered by Under Armour partnered with Sesame Street to create a Curry Flow 9 “Street Pack”; a collection of color ways inspired by iconic Sesame Street characters.
RESULTS
SEG brought this partnership to life by creating seeding kits that were sent to key global influencers to help promote this footwear launch and special collaboration between Under Armour and Sesame Street. Vibrant colors, materials, and imagery were leveraged to best communicate this product story
SERVICES
PRODUCTION DESIGN • PRODUCTION
This time, the design wasn’t on us! Another agency created the look for Under Armour, and we took it from there—handling the engineering, production, and delivery.
Budget is always a tricky part of seeding kits! The challenge is figuring out how to deliver a premium, buzzworthy unboxing moment without breaking the bank. The answer depends on a few things—how many boxes are being sent, where they’re going, and how much product needs to fit inside. For this project, we took the design and built out a few production options, each with its own budget, so the client could pick what worked best.
Every detail had to be perfect—these seeding kits were going to the big dogs: Steph Curry, and other top-tier athletes. We prototyped, photographed, refined, and reviewed with the client through multiple rounds until everything was just right. Once finalized, each kit was carefully packaged and hand-delivered.
