UNDER ARMOUR [RETAIL]
OBJECTIVE
Collaborate seamlessly with client stakeholders, design partners, and vendor teams to deliver a best-in-class retail experience—bringing Under Armour’s new campus store to life in the brand’s own backyard, all on a tight timeline.
RESULTS
The finished store is an experience unlike any other from the UA Brand. A perfect mix of heritage storytelling, modern innovations and breathtaking presentations make this space an experience you need to see to believe.
SERVICES
CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION
SEG Services jumped in at various stages as needs arose. Some elements were designed from scratch and taken through production and install. Other elements were designed and handed to our team to engineer, produce and install. We were an extension of the UA team in an all hands on deck situation.
From the simplest graphic to a sky-high wall of football helmets, SEG Services coordinated with multiple production facilities to bring every element to life. Careful consideration of engineering requirements, timelines, and facility capabilities ensured the right partner handled the right piece—delivering a seamless final experience.
SEG teammates were onsite for two weeks leading up to store opening to oversee and manage the installation process. The finished store is an experience unlike any other from the UA Brand. A perfect mix of heritage storytelling, modern innovations and breathtaking presentations make this space an experience you need to see to believe.
