OBJECTIVE
The ASICS Show Me National Qualifier is one of the premier youth volleyball events in the country, bringing together more than 1,300 teams and over 16,000 athletes across two weekends of elite competition. SEG Services was brought in to create an immersive brand experience - the objective was to move beyond a traditional event footprint and build an experience that felt interactive, social, and highly relevant to the audience attending the tournament.
The 50’ x 20’ activation space blended retail, engagement, and hospitality into one cohesive experience. At the center of the environment was a DIY hair station where athletes could personalize their look alongside teammates, creating a highly shareable and community-driven moment within the booth. A cloud-inspired lounge area offered players and families a place to recharge between matches and a retail experience teased the upcoming launch of the Sky Elite FF 4 ahead of its June 2026 release!
The final environment successfully blended sport, style, and community, creating a destination within the event that strengthened athlete connection to the ASICS brand while delivering a memorable experience both on and off the court.
SERVICES
CREATIVE DESIGN • GRAPHIC DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION • EVENT COORDINATING/PLANNING • EVENT OVERSIGHT
