OBJECTIVE
ASICS partnered with SEG Services on a unique opportunity to transform a private Airbnb in the Palm Springs area into a fully branded hospitality experience during the 2026 Indian Wells Tournament. The vision was to create a premium, immersive environment that felt both elevated and authentic to the ASICS brand, a destination where athletes, influencers, and key partners could gather, recharge, and connect throughout the week.
SEG supported from the initial site survey through creative development, production, and installation. From exterior moments and poolside branding to interior graphics, custom furnishings, and lifestyle-driven details, the space was curated to feel intentional, welcoming, and highly experiential.
The home ultimately served as a luxury retreat and entertainment hub throughout the tournament, blending hospitality, storytelling, and brand immersion into one cohesive experience that extended the ASICS presence far beyond the courts.
SERVICES
CREATIVE DESIGN • PRODUCTION DESIGN • PRODUCTION • INSTALLATION
