The PINK team enlisted SEG to help ideate, consult and bring to life it’s first ever holiday pop up in the heart of NYC. This one of a kind pop up space had two goals in mind – FUN and HAPPINESS for all visitors. PINK Nation members had a free pass to come in for hot chocolate, tons of freebies, even more photo opps, and a chance at the PINK Wishing Wall where all players received something! The results – an hour plus line to get inside from from Day 1 through Day 10…and more people through the space than we ever thought possible!