CURRY BRAND Powered By UNDER ARMOUR – CURRY 9 x SESAME STREET POP UP

CURRY BRAND Powered By UNDER ARMOUR – CURRY 9 x SESAME STREET POP UP

SEG partnered with the Curry Brand powered by Under Armour and Sesame Street to engineer, build and install an interactive pop up experience to celebrate the launch of the Curry 9 at the world famous Rucker Park in Harlem, NY.

The Harlem community was invited and showed up in numbers to interact with the variety of offerings available, including product customization, arts & crafts, and the ability to take a selfie with Elmo.

Every material, color and finish detail were considered during the build process as Authenticity was defined as a critical success metric for this experience.

  • Production Design
  • Production
  • Installation
  • Event Coordinating / Planning
  • Event Oversite
  • Customization
  • GWP’s / Giveaways
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