UGG + JD SPORTS TEAMED UP TO CELEBRATE THE
LAUNCH OF UGG BEING CARRIED IN JD SPORTS
STORES. THE GOAL – CONNECT WITH CONSUMERS +
CREATE ENERGY AMONG SHOPPERS DURING PEAK
HOLIDAY TRAFFIC!
THE SEG SERVICES TEAM HELPED HOST IN-STORE
EVENTS AT 4 LOCATIONS ACROSS THE COUNTRY. COFFEE
BARS COMPLETE WITH LOGO’D BEVERAGES AND UGG
SHAPED COOKIES WERE AT EACH LOCATION AS WELL AS
A GIFT-WRAPPING STATION WHERE CUSTOMERS COULD
CHOOSE BETWEEN A BAG OR BOX, CUSTOM RIBBON
AND PERSONALIZED GIFT TAGS WITH THE PURCHASE OF
ANY UGG PRODUCT. FOR AN EXTRA SURPRISE +
DELIGHT, THE FIRST 30 GUESTS WERE GIFTED UGG
SOCKS!
