We were challenged to create (2) retail brand campaigns to
Under Armour’s BOC doors. To maximize value and
modularity, we utilized a lit riser for both campaigns.
An illusion of breaking through a brick wall was created for
The Only Way Through campaign, using printed wall vinyl
and dimensional faux brick pieces, all tied together with
impactful dimensional letters.
To transition to HOVR Machina, the brick wall was covered
with sintra panels and framed with LED tube lighting for
greater visual interest. The retail presentation was amplified
with light box window displays, which were later updated with
a digital display for HOVR Machina, allowing for transitional
brand messaging.
