SEG celebrated Super Bowl LIV by collaborating with Sike
Style Industries to produce and execute a pop-up activation
for Oakley in Tampa, FL. From Friday, Feb.5th to Sunday, Feb
7th, guests that visited the 20×20 pop-up received a custom
illustration by Sike (@sikestyle) and took home a limited-edition Oakley football with purchase of Oakley Sutro or Sutro
Lite.
The pop-up space included an interactive mural wall photo op
featuring Oakley athlete, Patrick Mahomes, which was
illustrated by Sike and fabricated by SEG.
