SUPER BOWL 2024 COMMUNITY EVENT

OAKLEY

Objective

SEG helped Oakley bring to life the ultimate Super Bowl experience for Oakley partners and their VIP’s!

During this 2 day community focused event, Oakley invited account partners – Dick’s Sporting Goods, Shoe Palace, and others – to invite local youth sports teams with the goal of “Moving The Game Forward.” Teams got to come experience a 3-hour event that included a gaming room, jersey and eyewear customization, football toss, customized food and beverage, and more, creating a memorable experience for all!

Oakley wrapped up the weekend by inviting friends and family of the brand to the space for a Super Bowl viewing party like no other!

Services

• IDEATION / CONCEPTS
• CONCEPT DESIGN
• PRODUCTION DESIGN
• PRODUCTION
• INSTALLATION
• EVENT COORDINATING / PLANNING
• EVENT OVERSITE
• CUSTOMIZATION
• GWP’S / GIVEAWAYS
Community Event