New Balance, known for its innovation and trend-setting
footwear, approached SEG with a clear vision: elevate the
Run Hub windows to better reflect the premium nature of
their upcoming campaign launch. What started as a request
to redefine their window presentation evolved into a broader
in-store refresh of their out-dated storage table.
The result: a sleek and modern update to both the windows
and table – reinforcing the power of cohesive visual
storytelling across all customer touchpoints.
