SEG Teamed up with Columbia for an exclusive launch of
their new ECO jacket at REI stores nationwide.
The goal – to launch the jacket in an exciting, elevated and
eco conscious way that spoke to the REI consumer, and was
consistent with REI’s in store look and feel. Store level
associates were responsible for install, and materials used for
the display were 100% recyclable.
The result – an award winning product featured nationwide
with record breaking sales.
