Ugg is all about amplifying voices and making self-expression
comfortable for Pride month and beyond. We helped to
amplify these voices by creating an immersive visual and
audio experience at the Ugg Flagship door on 5th Ave in
NYC.
Consumers are encouraged to enter the space to unwind,
self-reflect and share moments in their lives when they’ve felt
heard or seen. The room consisted of “listening stations”
where consumers could listen to interviews from members of
the Pride community, dichroic walls, lit columns and high pile
carpeting.
