Nike collaborated with SEG to curate an elevated experience
to celebrate the opening of their new store in Palm Beach
Gardens, FL.
Four days of activations included a Member Preview Night,
Grand Opening, Night Run with a well-known local run club,
and a partnership with a premium gym.
The week created a lot of excitement around the store
opening and engaged with the community in a way that
fostered longstanding relationships – a huge goal for Nike, as
they continue to open the Rise concept doors across the
country
