Oakley needed an engaging photo moment for their booth
space at the NFL Flag Championships in Canton, OH so they
turned to SEG for help to concept, build, install and manage
the week-long event.
SEG created a football “tunnel walk” experience that could
accommodate teams and individuals who wanted a
memorable photo to share on social media. Before entering
the tunnel, participants put on Oakley eyewear, and the
smoke lighting was adjusted to their team colors. As
participants struck a pose, smoke would release for extra
hype in the photo.
Over 5 days, 900 pictures were taken and almost 1,000
contacts were captured. The photos had a reach of 99,690,
and hit 336,194 impressions.
