To celebrate the 22nd year of ASICS’ Nimbus shoe, we built a
floorset at their Fifth avenue flagship store that highlighted
the running shoe’s cloud-like feel.
We concepted and produced a lounge area on the main floor,
elevator wrap, 5’x11’ LED platform on the entrance landing,
and 3D elements throughout.
Window displays facing 47th street and Fifth avenue featured
light boxes and seamless window vinyl application, creating
an illusion of running on clouds.
