New Balance enlisted SEG’s help when they were given the
opportunity to take over the “Fashion Show Pad” at DSG for
the first time ever!
The ask – solidify NB’s brand position of “life at the
intersection of sports and culture” and make the space
uniquely beautiful. We took inspiration from the photography
and color pallet to showcase the cross sport, seasonal
collection that included tennis, lacrosse, basketball, soccer,
running and softball product.
The challenge – utilize only DSG fixtures.
The result – a beautiful space that felt feminine, on brand
and on point!
