Meta tasked Artemis Ward (a digital marketing agency) and SEG to create an engaging, interactive, content rich experience in support of the Meta Quest VR headset during NBA All-Star weekend in Salt Lake City, UT.
In just 10 days, SEG conceived, designed and built a “scene” with props for this experience at the NBA Crossover; a weekend long interactive fan event celebrating the game and culture of basketball. After a Meta Quest x Beat Saber influencer event at the NBA House was complete, the winner, along with LS Toast competed against NBA star Damian Lillard in a custom built boxing ring with winners earning a Meta Quest branded Championship Belt.
