With a goal to fuse fashion, function, and sport, Fabletics teamed up
with Stephen and Erica Malbon to create a limited-edition collection.
Fabletics teamed up with SEG to produce a curated pop-up
experience on the iconic Abbot Kinney Blvd in Venice, CA.
The weekend kicked off with an exclusive VIP event attended by
influencers and athletes. Guests enjoyed a premium shopping
experience, custom cocktails, catered bites, and unique giveaways –
including embroidered scorecards paired with Fabletics giftcards.
Interactive golf-themed elements included a mini putting green, golf
simulator, branded golf carts, and multiple photo-worthy moments
designed to encourage social sharing and content creation.
By combining Malbon’s cultural credibility with Fabletics’ reach,
SEG didn’t just help launch a collection – they helped build a moment.
