SEG partnered with Under Armour to bring to life a
customization experience for consumers near and far.
Debuting at the Chicago Brandhouse and
traveling to new store openings, SEG managed everything
from the design of the space to production + execution.
Consumers enjoy free embroidery with the purchase of
product, elevating their in-store experience + sending them
away with personalized gear, suitable for the golf course or
the office!