At Converse Soho, we brought the Love Fearlessly campaign
to life by introducing new embroidery offerings for Chuck 70s.
CUSTOMIZATION
Sourced, installed, and trained the store team on an 18-
needle embroidery machine.
Concepted, designed, and produced all offerings in the SIS,
including embroidery designs, heat transfers, patches,
laces, and foil stamp offerings.
DISPLAYS
Wrote and produced tabletop messaging, communicating
complex customization processes in a clear, consumerfriendly way.
Produced risers to showcase in-line product that can be
repurposed for future initiatives.
