Idea Expo

Under Armour

Objective

Under Armour asked us to showcase RUSH—their most innovative clothing material since their signature heat and cool gear—at one of the leading fitness industry trade shows, IDEA World.

Over the course of a couple nights, we took a 50’ x 80’ footprint and built two multi-functional spaces—a fitness studio and showroom.

Services

•CONSUMER JOURNEY + IDEATION
•LARGE SCALE FIXTURES
•STAGING
•PHOTO-OPP
•EVENT STAFFING
•OVERSIGHT