Oakley partnered with SEG to create an engaging golf-themed
pop-up activation aimed at encouraging consumers to try on
a pair of eyewear and take a full swing! Each participant had
a chance to get their name on the live leaderboard that
tracked “longest carry,” fostering a competitive spirit and
community engagement.
The activation was designed to be portable, allowing it to be
set up and activated for four weeks at a time at four different
locations. The first stop in Jacksonville, FL was a huge hit,
averaging approximately 250 participants per weekend. The
initiative effectively enhanced brand exposure and customer
interaction, achieving the two major goals of the tour!
