ASICS challenged us to create an interactive trialing
experience within their 5th avenue flagship store that
featured their Glide Ride sneaker and integrated their Run
Analyzer app in a fresh and shareable way.
To accomplish this task, we created a 16’ x 12’ framed-in trial
running space with aluminum frames, light panels and
monitors surrounding a treadmill. Runners tested the shoe
while the app analyzed movement, showing saved energy
and improved form.
In addition to the trialing experience, we fabricated and
installed lit shoe pedestals, light boxes, and window display
monitors facing 47th street and Fifth avenue, to promote the
in-store trial experience.
