To celebrate the Diffusion Collection launch of Frankies
Bikinis with Victoria’s Secret, SEG was charged with
creating an event for influencers, VIP’s and consumers
alike at VS’s flagship store in NYC.
In one month, we curated a variety of experiences to
celebrate this launch including custom temporary tattoos,
a photo booth, catering with branded packaging, a cocktail
bar and DJ. This successful event drove traffic to the store
and boosted social media engagement with the brand.
