New Balance partnered with SEG to create an immersive retail experience inside Fleet Feet retailers in NYC, aimed at enhancing customer engagement and promoting the latest running footwear and apparel. The project focused on a long-term installation in high-traffic areas such as the well-known Columbus Circle and Union Square, leveraging innovative design and technology to attract both local running enthusiast and tourists.
This installation in NYC successfully achieved its objectives by combining innovative technology, community engagement, and effective marketing strategies. The shop in shop not only enhanced brand visibility and drove sales but also fostered a strong sense of community among run enthusiasts in the city.
