SEG was tasked with bringing to life the first ever
customization event for the 5.11 consumer. Once consumers
spent a certain amount on retail purchases, they would be
able to pick from 6 custom designs and multiple tee shirt
colors. We also had catering, local beer samples, and a DJ onsite to enhance the fun! The event ran from 7:30am – 7:30pm.
5.11 consumers will spend the night in lawn chairs just to be
the first person through the door for a grand opening giveaway.
