Custom Performance Experience

Oakley has experienced a decline in their Custom Performance program with the reduction of physical components in store due to a more digitally focused experience over recent years. We were challenged to evolve and create a new consumer journey; featuring a wide assortment of OCP and Rx styles while amplifying PRIZM technology and Oakley’s key athletes.

The result of this challenge is a dynamic and versatile presentation that can accommodate various assortments and scale up or down depending on available space. Meticulous engineering capitalized on every square inch of the presentation and solved challenges associated with showcasing a variety of components of different sizes and shapes with one flexible solution.