Converse and American Eagle teamed up, wanting to
deliver an elevated + fun customization experience at
AE’s flagship store in SOHO. They enlisted SEG to
help! We dove deep into both brands – exploring ways
to connect with consumers and encourage purchase +
customization of both footwear + denim at the same
time.
The bead bar was born! Customers could select laces,
beads, NYC themed charms and more to spice up their
new items and create on site! From ideation through
production + execution, the SEG team was there
handling the details every step of the way!
