COLOR OUTSIDE THE LINES

PSYCHO BUNNY

Objective

SEG partnered with In Good CO to help bring Psycho Bunny’s “Color Outside the Lines” campaign to life at multiple launch events and retail locations across the country.

The Color Outside the Lines campaign featured a limited edition product drop designed in collaboration with Daddy Yankee and other celebrated artists who are known for paving their own way and “coloring outside the lines.”

The VIP launch party featured product, customization and photo ops on a rooftop in NYC. The festivities continued at Roosevelt Field Mall, where dueling artists painted on larger than life canvases while consumers could “color outside the lines” themselves on the Psycho Bunny logo.

Services

• PRODUCTION DESIGN
• PRODUCTION
• INSTALLATION
• EVENT COORDINATING / PLANNING
• EVENT OVERSITE
• CUSTOMIZATION
Psycho Bunny