We created a customization pop-up to celebrate the Chicago
Marathon within Under Armour’s flagship door in Chicago, IL.
The bi-level activation included multiple heat pressing
stations, each one featuring limited-edition artwork for UA
apparel personalization.
We drove even more foot traffic to the store post-marathon
with personalized “Finisher” bibs for race participants, a live
DJ, and ample photo op moments for marathoners and their
supporters.
