SEG supported Nike on an eyewear customization experience at their Chicago pop up to launch the Pegasus 41!
The eyewear customization experience was live for the exclusive launch party and the grand opening weekend that followed, to guests who visited the pop up experience! When a customer trialed a pair of Peg 41’s, they received a pair of Volt Nike eyewear to customize on-site. We ran out of eyewear before the final day of planned customization because it was so popular. Laser-etching on eyewear lens was a first for Nike, and the client commented that this was the best GWE they’ve ever offered!
