With a focus on customization, exclusive product, and
‘grammable photo ops, we created a one-of-a-kind brand
experience that seamlessly merged the glam of BeautyCon
with the authentic street style and performance of Converse.
Fans lined up to get their photo taken in front the “Boulevard
of Palms,” and shop the illuminated sneaker wall showcasing
limited edition Chuck 70’s before stopping at the
customization booth to pick from a variety of freebies
including custom socks, totes, pins, stickers, and laces.
The booth was constantly bustling with beauty influencers
and fans alike, making Converse the center of the
“Beautiverse” throughout the 2-day activation.
